Category | Social Media

Having an effective integrated marketing campaign can make or break your marketing and return on investment efforts. Any marketer will tell you that it takes several advertising tools that will create brand awareness, brand loyalty and ultimately revenue. You want to stay engaged with your audience, and the best way to do that is through an integrated marketing campaign that...

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In the past year, we have all jumped on the bandwagon and seen the fast increase of interactions with consumers through platforms like Foursquare, Facebook and most recently Twitter. Creating content and then disseminating it through these outlets has become more and more popular and some what preferred, since it provides a personal touch to a company's fans and followers....

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We all know that Facebook Fans hold a true loyalty to the brands that they "LIKE" and following on the dynamic social network. Facebook is the network that has continuously made connecting to your audience that much easier. The site has found a more personalized way to communicate with your fans and ultimately turn them into loyal fans. Now we all have fans on Facebook,...

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With the much anticipated new year coming, it seems fitting for the social networking platform t get a well-deserved makeover. The new design has the intent to make navigating and using Twitter easier for those just starting out, and even those that have already been engaged. The new additions to the design include the movement of Tweets from the left to the right, along...

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As the year comes to an end, the "Top" lists start to roll out and this year we aren't leaving our most favorite #hastags behind! To celebrate the end of a great year in the social media realm, we wanted to share with you the Top 5 Hashtags & Events of 2011 released by Twitter's "Year in Review." Top 5 Hashtags: 1. #Egypt 2. #tigerblood 3. #threewordstoliveby 4....

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Ever wonder how you can increase your LIKES, while providing your Facebook Fans a fun way to interact with your brand? If so, you’re in luck because we are going to share with you one of the most effective Facebook marketing campaigns that we have seen used across the board with local and national brands. One of the most efficient ways to drive traffic to your Facebook...

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There is something to be said about using Twitter for SEO purposes. With the introduction of this social networking platform, it was announced that Twitter and Facebook links would be marked to not be followed. This would most likely decrease your chances of the content being seen by users searching organically. But that has changed recently with a statement released by Google...

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Online stores have been preparing for this day for quite some time now- Cyber Monday is almost here! With the increase and projected popularity of online shopping this year, marketers are revamping their sites and getting ready for this cyber-rush. Marin software reported that Cyber Monday will beat the traffic that is usually associated with the Black Friday rush at 26% of consumers...

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It's been buzzing around the Internet that Google+ has introduced Trending Topics to their pages. Similar to the Trending Topics that Twitter has to offer, Google+ features a Top 10 list of ever-changing popular themes on social networking sites. Users will be able to look further in these topics when they click on the title; doing so will launch a full Google search. With...

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