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Having an effective integrated marketing campaign can make or break your marketing and return on investment efforts. Any marketer will tell you that it takes several advertising tools that will create brand awareness, brand loyalty and ultimately revenue. You want to stay engaged with your audience, and the best way to do that is through an integrated marketing campaign that...

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Aytm.com, a market research company, surveyed over 2,000 Internet Users to see what social media platform they use the most. With the data provided, you will see what your consumers are looking at more often and where they are searching for information about brands and products. Keep a look-out! Infograph provided by Mashable.com

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In the past year, we have all jumped on the bandwagon and seen the fast increase of interactions with consumers through platforms like Foursquare, Facebook and most recently Twitter. Creating content and then disseminating it through these outlets has become more and more popular and some what preferred, since it provides a personal touch to a company's fans and followers....

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It’s a known fact, Mobile Marketing is upcoming & coming when it comes to reaching your target audience. It has created a personalized experience for consumers, while still allowing companies to reach their entire market and market as a whole. Forrester projected that "mobile advertising would double by 2014," meaning it would hit $2.5 billion dollar business. meaning...

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We all know that Facebook Fans hold a true loyalty to the brands that they "LIKE" and following on the dynamic social network. Facebook is the network that has continuously made connecting to your audience that much easier. The site has found a more personalized way to communicate with your fans and ultimately turn them into loyal fans. Now we all have fans on Facebook,...

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With the much anticipated new year coming, it seems fitting for the social networking platform t get a well-deserved makeover. The new design has the intent to make navigating and using Twitter easier for those just starting out, and even those that have already been engaged. The new additions to the design include the movement of Tweets from the left to the right, along...

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As the year comes to an end, the "Top" lists start to roll out and this year we aren't leaving our most favorite #hastags behind! To celebrate the end of a great year in the social media realm, we wanted to share with you the Top 5 Hashtags & Events of 2011 released by Twitter's "Year in Review." Top 5 Hashtags: 1. #Egypt 2. #tigerblood 3. #threewordstoliveby 4....

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According to MarketingProfs "2010 Digital Marketing Fact Book," email has been used by 90% of consumers since 2005. Ever since then, it has been a continuous growth of popularity of online shopping. With the recent Black Friday and Cyber Monday, we saw that most consumers flocked to websites, rather than crowding in the malls. To better manage your email marketing campaigns,...

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A CTA (call-to-action) can make or break your marketing efforts, depending on your objective. With any CTA message, you want to make sure that it is clear and concise so that your consumer will be able to easily follow the content. The CTA should be more than a "Click Here" option for your consumer. It should include a lead-in, while providing just the right amount of information...

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